Values
-
Expression
At Double Crossed and DCXX World, we stand for expression through fashion by merging cultural heritage with modern design. Our pieces aren't just about style; they tell stories and celebrate traditions, drawing inspiration from past generational inventors and the rich history highlighted by 1001 Inventions. We believe in crafting fashion that unites cultures and empowers individuals, allowing them to express their unique identities with every piece they wear.
-
Merging Cultures
Merging cultures is at the heart of Double Crossed and DCXX World's mission. Imagine the rich, traditional world of the Shemagh blending beautifully with the sleek, modern world of today's fashion. This fusion is like weaving an intricate tapestry that celebrates the beauty of diversity, merging the elegance of the East with the sophistication of the West. Our collections don't just offer unique, culturally meaningful pieces; they build a global community that values unity and shared cultural appreciation. With partnerships, youth empowerment initiatives, and eco-friendly practices, we're changing the fashion scene, blending the best of both worlds to create designs that capture the soul of cultural fusion.
-
Unifying Diversity
Unifying diversity lies at the heart of the Double Crossed and DCXX World brands, embodying our core belief in merging cultures and celebrating shared heritage. By reinventing traditional Middle Eastern elements like the Shemagh through modern design aesthetics, we create fashion pieces that transcend geographic and stylistic boundaries. Our collections resonate with a global clientele, endorsed by influential figures worldwide, proving that culture and tradition can seamlessly blend with contemporary fashion. Through strong partnerships, youth empowerment initiatives, and sustainable practices, we aim to foster a global community that values diversity and innovation. Our mission is to redefine fashion, not just as attire but as a medium for cultural storytelling and unity.
-
Empowerment
Empowerment lies at the core of our vision. It's like handing the keys of opportunity to the next generation, especially through our youth empowerment programs. We host workshops that teach young people the nitty-gritty of branding, fashion design, and sustainable business practices. These aren’t just classes; they’re confidence-building sessions that turn dreams into career paths. By providing hands-on support and entrepreneurial training, we help young talents unlock their potential and stand tall on the global stage. This commitment to nurturing the future echoes in every thread of our collections, blending innovative fashion with the spirit of empowerment.
-
Business & Mindset
Our business philosophy is firmly rooted in the belief that success comes from a combination of innovative thinking and strong ethical values. We see every challenge as an opportunity to merge tradition with modernity, creating fashion that is both meaningful and stylish. Our mindset is one of relentless creativity and strategic vision, aiming to push boundaries and redefine what a fashion brand can be. Through strategic partnerships, sustainable practices, and forward-thinking initiatives like the integration of NFC technology, we are not just building a brand; we are crafting a legacy that balances commercial success with cultural appreciation. This holistic approach ensures that our business thrives while staying true to our core values of emphasizing diversity, empowerment, and environmental responsibility.
-
Equality
Dedicated to the principles of equality and inclusivity. Our mission goes beyond fashion; we strive to create a global community that celebrates cultural richness and shared heritage. We incorporate diverse cultural elements into our designs and partner with influencers from various backgrounds to amplify our message of unity. By adhering to sustainable practices and fostering an inclusive business environment, we aim to be a beacon of equality in the fashion industry, ensuring that everyone feels represented and valued.
