ABOUT DCXX WORLD

Weaving Centuries Into Modern Threads

Our Story

At Double Crossed and DCXX World, we weave the rich tapestry of cultural heritage with the threads of modern fashion innovation. Inspired by the timeless Shemagh, our journey began with a vision to create a brand that beautifully melds tradition and contemporary elegance.

The inception of Double Crossed was fuelled by a deep respect for cultural symbols and a desire to redefine their place in modern fashion. As we began to explore the intricacies of the Shemagh, we saw an opportunity to bring its profound cultural significance to a global audience through innovative designs that resonate deeply with today's style-conscious consumers.

Founded in 2014, we bring over 10 years of experience in the design industry. Our work has been recognized globally, featured in 8+ press articles, magazines, and news publications. We have been a case study by the Welsh Government, demonstrating our impact on the fashion industry and cultural representation.

As our brand evolved, the creation of DCXX World marked a significant milestone. This sub-brand was born out of a need to broaden our horizons and integrate modern technology, youth empowerment, and sustainable practices into our fashion philosophy. Through DCXX World, we strive to push the boundaries of cultural fusion and pave the way for a new era of fashion that respects and celebrates diversity.

Our Vision & Mission

Challenging conventional branding while celebrating cultural heritage

Our Vision

We're tired of billion-dollar Western brands dominating wardrobes while Arab culture gets left behind. It's time to redirect our attention and resources toward brands that truly represent us. Our vision is to reclaim cultural pride through modern Arab fashion that you can wear every single day. We're not here to compete with fast fashion giants — we're here to offer something they never will: authentic designs rooted in centuries of heritage, reimagined for the modern Arab world. Every DCXX piece is a statement that says you refuse to let your culture be sidelined by mainstream brands that don't understand or represent who you are.

Our Mission

Our mission is simple but powerful: promote modern Arab fashion and culture in a world that's forgotten it. For too long, people have worn brands that profit billions while offering nothing that reflects Arab identity. We're solving this by creating contemporary Arab clothing that's stylish, versatile, and proud. The Shemagh isn't just for ceremonies anymore — it's for streetwear, daily life, and self-expression. We stand for Arabs and those who love Arab culture, offering fashion that connects you to your roots while keeping you ahead of trends. When you wear DCXX, you're supporting a movement that puts cultural representation over corporate profit.

Our Brand Ambassadors

These influential voices and cultural icons proudly represent DCXX World, embodying our mission to merge heritage with contemporary style. Together, we're building a movement that transcends fashion and celebrates authentic cultural expression.

Mutah Beale (Napoleon)

Mutah Beale, famously known as Napoleon from 2Pac's legendary group The Outlaws, is proudly representing the DCXX scarf. As an influential figure in hip-hop culture and a respected voice in the community, Napoleon embodies the spirit of authenticity and cultural pride that DCXX World stands for.

His partnership with DCXX represents the bridge between music, culture, and fashion - bringing together diverse communities through meaningful expression. Napoleon's journey from the streets to becoming a global icon mirrors our brand's mission to transform traditional heritage into modern movements that resonate with people worldwide.

Through his representation of the DCXX scarf, Napoleon demonstrates how cultural fashion can transcend boundaries and unite people from different backgrounds. Follow us on social media @Dcxxworld to see more of Napoleon representing the movement.

Mutah Beale Napoleon

Ashley Belal Chin

Ashley Belal Chin is representing the DCXX scarf with style and cultural authenticity. As a respected figure in the community, Ashley brings a unique perspective to our brand, showcasing how traditional pieces can be seamlessly integrated into modern fashion and lifestyle.

His representation demonstrates the versatility and timeless appeal of DCXX designs. Ashley's commitment to cultural expression aligns perfectly with our mission to create fashion that tells authentic stories and forges meaningful connections across diverse communities.

Through his partnership with DCXX World, Ashley shows that wearing cultural fashion is not just about style – it's about identity, pride, and staying connected to one's roots while embracing modernity. Follow us via social media @Dcxxworld to see how Ashley and others are transforming cultural fashion.

Ashley Belal Chin

Ali Dawah

Ali Dawah, a prominent voice in the community and digital content creator, is representing DCXX CHARITY with pride and purpose. His dedication to social causes and community empowerment perfectly aligns with our charitable mission to give back on an international level.

Through his platform and influence, Ali Dawah helps amplify our message of unity, diversity, and positive social impact. His representation of DCXX CHARITY showcases our commitment to designing scarves that represent each and every country around the world, with 100% charitable items dedicated to making a real difference.

Ali's authentic approach to connecting with people from all walks of life embodies the core values of DCXX World. We believe in the power of giving back and are dedicated to supporting charitable causes. Follow us via social media @Dcxxworld & @DcxxCHARITY to join our charitable initiatives.

Ali Dawah

Essam Mohamed

Artist Essam Mohamed Massone is representing the DCXX Scarf with artistic flair and cultural authenticity. As a creative force in the artistic community, Essam brings a unique perspective to our brand, showcasing how the traditional Shemagh can be transformed into a canvas for modern expression.

His artistic interpretation of the DCXX scarf demonstrates the versatility and timeless appeal of our designs. Essam's work bridges the gap between traditional craftsmanship and contemporary art, illustrating how cultural heritage can be celebrated and reinvented for new generations.

Through his representation, Essam shows that the DCXX scarf is more than just an accessory - it's a statement of identity, a celebration of heritage, and a testament to the power of cultural fusion. Follow us via social media @Dcxxworld to witness how artists like Essam are transforming cultural fashion.

Essam Mohamed

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We are the people's brand, relating to people's everyday struggles, uniting to change tomorrow's world. Wear something that moves you.

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Frequently Asked Questions

What is DCXX World? ▼

DCXX World is more than a clothing brand — it’s a global movement. We started with the vision of reimagining the traditional Shemagh scarf, a piece that has been worn for centuries by royalty, diplomats, and everyday people. Our mission is to preserve its cultural heritage while introducing innovative designs that resonate with today’s fashion standards. By merging timeless traditions with contemporary aesthetics, DCXX World aims to inspire self-expression, celebrate diversity, and bring people together through meaningful fashion. Every product we create carries a story of legacy, culture, and purpose, making it more than just an accessory — it’s a symbol of identity.

Do you ship internationally? ▼

Yes, DCXX World ships to customers all over the globe. Our mission has always been international, and we are committed to making our cultural fashion accessible to everyone regardless of location. We partner with trusted couriers to ensure your orders arrive safely and in a timely manner. Standard delivery within the UK takes approximately 3–7 business days, while international shipping times can range from 7–21 business days depending on your region. We also offer free UK shipping for all orders over £50, and international customers will see shipping costs calculated at checkout. Every order is tracked so you can follow its journey until it arrives at your door.

Are your products unisex? ▼

Absolutely. One of the defining features of DCXX products is their versatility. Our scarves, bandanas, ascots, and hats are designed to be worn by men, women, and children alike. We intentionally craft each piece to suit different styles and occasions, from traditional wear to modern streetwear. This unisex approach makes our products inclusive and adaptable, ensuring that anyone — regardless of age or gender — can express themselves through DCXX fashion. Whether styled for everyday use, formal occasions, or as a bold streetwear statement, DCXX items adapt effortlessly to your personal identity and look.

What is your return policy? ▼

We want you to be completely satisfied with your purchase. If for any reason you’re not happy, you can return or exchange your items within 14 days of delivery. To qualify, items must be unworn, unused, and in their original packaging. We recommend carefully trying on products to ensure fit and style before fully removing tags or packaging. Once we receive your returned item, we will process your refund or exchange within 7 business days. Please note that charitable or limited-edition items may have different return guidelines, which will be clearly stated on the product page. For more details, visit our Returns & Exchanges policy page.

What makes DCXX different from other fashion brands? ▼

DCXX is not just another fashion brand — it’s a cultural statement. While most fashion labels focus solely on trends, we place equal emphasis on heritage, identity, and purpose. Our designs are rooted in centuries-old traditions, particularly the Shemagh, and we’ve transformed them with modern fabrics, colors, and versatile styling. Unlike fast fashion, we prioritize quality craftsmanship and meaningful storytelling behind every piece. Additionally, our charitable initiatives set us apart. Through DCXX Charity, we donate 100% of proceeds from specific items to global causes. When you buy from DCXX, you’re not only getting a product — you’re joining a movement that stands for expression, equality, and cultural unity.

What is DCXX Charity and how does it work? ▼

DCXX Charity is our commitment to giving back. For every charity collection we launch, we design a scarf inspired by a specific country, with 100% of proceeds donated to charitable causes. This initiative allows us to merge fashion with philanthropy, creating products that not only look good but also do good. Our goal is to empower communities worldwide by supporting humanitarian efforts, raising awareness, and funding projects that create lasting change. By purchasing from the DCXX Charity line, customers become part of something bigger — they contribute to global impact, cultural representation, and positive change. Follow @DcxxCharity on social media to see updates on the causes we support and how your purchase makes a difference.