About Us

Introduction: At Double Crossed and DCXX World, we weave the rich tapestry of cultural heritage with the threads of modern fashion innovation. Inspired by the timeless Shemagh, our journey began with a vision to create a brand that beautifully melds tradition and contemporary elegance.

The Journey: The inception of Double Crossed was fuelled by a deep respect for cultural symbols and a desire to redefine their place in modern fashion. As we began to explore the intricacies of the Shemagh, we saw an opportunity to bring its profound cultural significance to a global audience through innovative designs that resonate deeply with today’s style-conscious consumers.

Evolution to DCXX World: As our brand evolved, the creation of DCXX World marked a significant milestone. This sub-brand was born out of a need to broaden our horizons and integrate modern technology, youth empowerment, and sustainable practices into our fashion philosophy. Through DCXX World, we strive to push the boundaries of cultural fusion and pave the way for a new era of fashion that respects and celebrates diversity.

The Team:

Founder: DesignerHKS, is the visionary behind Double Crossed and DCXX World. With over a decade of experience in design and marketing,  His expertise and passion for cultural heritage drive the brand’s creative direction and strategic decisions.

Creative Collaborators: Our team is bolstered by the creative prowess of Brand Bespoke, our strategic partner responsible for ensuring the consistent and impactful visual identity of our brand. Collaboratively, we encompass several creative minds, including our marketing team, production team, and youth program coordinators, each playing a vital role in bringing our vision to life.

Our Mission:

Vision: Our mission is to challenge conventional branding by offering clothing that enhances personal style while paying homage to cultural heritage. We aim to reshape perceptions and empower individuals through designs that tell authentic stories and forge meaningful connections.

Values: At the heart of Double Crossed and DCXX World lie our core values of unity, diversity, empowerment, and sustainability. These principles guide our approach to design, ensuring that every piece we create reflects our commitment to quality, cultural appreciation, and positive social impact.